Understanding VoC: Exploring Traditional Topic Analysis vs. AI-Powered Root Cause Analysis

Traditional topic analysis identifies common customer concerns but lacks context. AI-powered root cause analysis goes deeper, using machine learning to reveal why customers feel a certain way. With predictive insights and richer understanding, AI empowers businesses to proactively enhance customer satisfaction, driving smarter decisions and stronger customer loyalty.

Advantages of Using AI to Understand Your True Voice of Customer

This year, AI and Natural Language Processing (NLP) are taking center stage as technology requirements for contact centers. The ability to dig deeper into conversational analysis provides authentic insights into your brand’s Voice of Customer (VoC), driving customer engagement results and brand loyalty along with the enhanced success of your agents.

Three Ways Conversation Analytics Improves First Call Resolution

Modern conversation analytics, a subset of Artificial Intelligence technology, uses Natural Language Understanding (NLU) and Natural Language Processing (NLP) to deliver continuous, consistent, and comprehensive actionable business insights across the enterprise.